Remember the craze over Rubik's Cube? The newest, Wood's Kaleidoscope Classic may well surpass it. And unlike Rubik's Cube. Wood's Classic hopes to thrive on the game's infinite problems and umpteen solutions too. Invented and developed by two Australian geniuses - Mark T. Wood and Frank Dyksterhuis, Wood's Kaliedoscope Classis is being brought to India and other Saarc countries by Dr Wood Marketing Pvt Ltd, a subsidiary of Mind Challenge Ltd, Australia. Based on the traditional checkerboard, with 64 squares, the game appears to be reflecting the essence of simplicity. What set the game apart are the multifaceted attributes in the simple appearance of a chessboard.

The Kaleidoscope Classic has multi-application and takes a different form each time. The game is flexible and can be made simple or complex, fitting into the player's needs. And if everything goes well, the company - owned by a Kolkata St Xavier's Alumnus, Vishal Mehrotra - may also be seen rolling out Kaliedoscope Classic in countries like UK, US, Germany and Canada also. Speaking to ET here on Friday, Mr. Ratan Khanna, Vice President (Marketing), Dr. Wood Marketing Private Limited, said: "As a signatory to the Paris Treaty, this patent is valid for 143 countries and the Indian company has the authority to launch it in Saarc countries. But we are teaming up with leading international retail chains, which have their outlets in countries, other than the Saarc ones. So we can effectively roll out our products in those countries too".

The Indian company has initiated special promotions targetting school children from classes four to nine. The company's Challenge Ambassadors will visit leading schools across major cities giving detailed presentations and introducing the children to the exciting world of Kaleidoscope Classic. Priced at Rs.995, the Kaleidoscope Classic draws children and adults as well. It appeals to the left brain, right brain and memory, fuelling creativity and unlocking the thought process of people across all ages, Mr. Khanna said. Be it constructing a simple checkered board or complex structures with squares, children increase their concentration and intellectual skills without feeling extra burdened. It has an added benefit of enhancing communicating skills, when played in a group, he said.